Analog Devices Inc. ADV7281WBCPZ-MA-R7
- Part No.:
- ADV7281WBCPZ-MA-R7
- Manufacturer:
- Analog Devices Inc.
- Category:
- CODECS
- Package:
- 32-WFQFN Exposed Pad, CSP
- Datasheet:
-
ADV7281WBCPZ-MA-R7.pdf
- Description:
- 10-BIT SD DIFF VIDEO DECODER
- Quantity:
- Payment:

- Shipping:

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Product details
Overview
ADV7281WBCPZ-MA-R7 from Analog Devices is a 10-bit, 4× oversampled SDTV video decoder IC supporting NTSC/PAL/SECAM autodetection, differential CVBS/Y/C/YPrPb analog inputs, and 8-bit ITU-R BT.656 YCrCb 4:2:2 output. It integrates a 2D comb filter, adaptive line-length tracking (ADLLT), Rovi copy protection detection, and operates across −40°C to +105°C for automotive infotainment systems.
For engineers reviewing the ADV7281WBCPZ-MA-R7 datasheet, ADV7281WBCPZ-MA-R7 pinout, ADV7281WBCPZ-MA-R7 application, or ADV7281WBCPZ-MA-R7 equivalent, this page delivers verified functional identity, exact pin roles, automotive-grade thermal and electrical specs, and real-world use context - all confirmed against Analog Devices Rev. B datasheet and LFCSP package documentation.
Technical Context
The ADV7281WBCPZ-MA-R7 implements a single 10-bit ADC with 4× oversampling per channel for CVBS, Y/C, and YPrPb modes, paired with on-chip antialiasing filters and a 5-line adaptive 2D comb filter. Its analog front end supports fully differential, pseudo-differential, and single-ended CVBS inputs with up to 4 V common-mode range and >73 dB common-mode rejection ratio.
It features mini-time base correction (TBC) via ADLLT and enhanced FIFO management, integrated AGC with adaptive peak white mode, and fast switching (<100 ms between inputs). Output is delivered via 8-bit parallel pixel port (P0–P7) with LLC clock, not MIPI CSI-2 - distinguishing it from ADV7281-M/MA variants.
Key Specifications
| Parameter | Value and Actual Design Meaning |
|---|---|
| ADC Resolution | 10-bit with 4× oversampling per channel - enables high-fidelity digitization of composite/S-video/component signals without external sampling clocks. |
| Video Standards Support | NTSC/PAL/SECAM autodetection - eliminates manual format configuration in multi-region automotive or security DVR applications. |
| Output Interface | 8-bit ITU-R BT.656 YCrCb 4:2:2 parallel - directly interfaces with legacy SoCs and FPGA video pipelines requiring standard-compliant digital video streams. |
| Operating Temperature | −40°C to +105°C - qualified for under-hood and dashboard-mounted automotive infotainment systems per AEC-Q100 guidelines. |
| Supply Voltages | AVDD/DVDD/PVDD = 1.71–1.89 V; DVDDIO = 1.62–3.63 V - supports dual I/O voltage operation for interfacing with both 1.8 V and 3.3 V host processors. |
| Power Consumption | IAVDD = 75 mA (YPrPb), IDVDD = 60 mA - optimized for low-power video decoding in battery-sensitive portable media players and rear-seat displays. |
| Input Configuration | 4-channel analog video input (AIN1–AIN4) with STB diagnostics on DIAG1/DIAG2 - enables short-to-battery fault detection in automotive camera inputs. |
Pinout & Package
ADV7281WBCPZ-MA-R7 uses a 32-lead, 5 mm × 5 mm, RoHS-compliant LFCSP package with exposed pad connected to DGND. Pin count and layout match the ADV7281 variant (not ADV7281-M/MA), confirmed by Figure 7 and Table 9 in Rev. B datasheet.
| Pin/Terminal | Circuit Role | Design Meaning |
|---|---|---|
| DGND (Pins 1, 4, EP) | Digital ground reference | Common return path for digital supplies and I²C interface; exposed pad must be soldered to PCB ground plane for thermal and EMI performance. |
| P0–P7 (Pins 5–12) | Parallel video data outputs | Deliver 8-bit YCrCb 4:2:2 pixel data synchronized to LLC clock - compatible with BT.656 timing and FPGA/ASIC video capture logic. |
| LLC (Pin 32) | Line-locked output clock | Nominally 27 MHz but dynamically adjusts to video line length - enables precise pixel timing recovery without external PLLs or frame buffers. |
| AIN1–AIN4 (Pins 17, 18, 24, 25) | Analog video inputs | Accept differential, pseudo-differential, or single-ended CVBS/Y/C/YPrPb - supports flexible camera sensor interfacing with >73 dB CMRR for noise immunity. |
| SCLK/SDATA (Pins 30, 29) | I²C control interface | 400 kHz bidirectional serial bus for register programming, format selection, and diagnostic readback - no external level shifters needed at 3.3 V DVDDIO. |
| RESET (Pin 27) | Asynchronous reset input | Active-low, 5 ms minimum pulse width required - ensures deterministic initialization after power-up or fault recovery in automotive ECUs. |
Key Features
| Feature | Design Value |
|---|---|
| 5-line adaptive 2D comb filter | Reduces cross-luminance and cross-color artifacts in composite video - critical for clean display of legacy CCTV or backup camera feeds. |
| Adaptive Digital Line Length Tracking (ADLLT) | Compensates for horizontal timing jitter in non-stationary analog sources - enables stable TBC-like functionality without external memory buffers. |
| Rovi (Macrovision) copy protection detection | Identifies active Macrovision signal bursts in real time - allows conditional blanking or alerting in DRM-compliant media player designs. |
| Short-to-battery (STB) diagnostics | Monitors two video inputs for battery shorts - provides fail-safe input validation in automotive camera modules where wiring faults are common. |
| Integrated automatic gain control (AGC) | Adapts to varying input signal amplitude without host intervention - maintains consistent luma levels across diverse lighting conditions in mobile DVRs. |
Applications
| Automotive Rear-View Camera System | Embedded DVR for Security Monitoring |
|---|---|
Use Scenario: Decoding analog CVBS output from a vehicle-mounted backup camera under varying lighting and EMI conditions. IC Role / Device Role / Timing Role: Primary SDTV video decoder providing BT.656 output to SoC video processor; LLC clock synchronizes pixel capture to line timing. Use Value: −40°C to +105°C rating and STB diagnostics ensure reliable operation in engine bay proximity; 2D comb filter preserves image clarity despite cable-induced interference. |
Use Scenario: Digitizing analog video from multiple legacy CCTV cameras in a compact industrial DVR chassis. IC Role / Device Role / Timing Role: Central analog-to-digital conversion node feeding FPGA-based compression pipeline; AGC adapts to fluctuating camera signal levels. Use Value: 4-channel input support reduces component count vs. discrete decoders; 10-bit resolution with 4× oversampling maintains detail in motion-heavy surveillance footage. |
| Portable Media Player Video Input | Automotive Head Unit Video Gateway |
Use Scenario: Accepting S-Video or component video from external devices (e.g., game consoles) into a handheld media player. IC Role / Device Role / Timing Role: Format-agnostic decoder handling NTSC/PAL autodetection and delivering standardized BT.656 stream to display controller. Use Value: Single-chip integration eliminates need for external resamplers or format translators; low 60 mA DVDD current extends battery life. |
Use Scenario: Aggregating video from multiple analog sources (backup cam, AV-in, tuner) into a centralized infotainment head unit. IC Role / Device Role / Timing Role: Video gateway IC performing format normalization, color space conversion, and timing alignment before routing to GPU or display engine. Use Value: ADLLT and mini-TBC functionality stabilize timing across mixed-source inputs; differential inputs reject noise from long harness runs. |
Equivalent & Alternatives
The following parts are listed as comparable options for similar SDTV video decoding applications.
| Alternative Part | Technical Difference | Application Difference | Selection Advice |
|---|---|---|---|
| ADV7281WBCPZ-R7 | Same die, identical pinout and specs, but rated for −40°C to +85°C industrial grade - lacks automotive temperature qualification. | Not suitable for under-hood or dashboard mounting where ambient exceeds 85°C; acceptable for consumer media players or indoor DVRs. | Select ADV7281WBCPZ-R7 only when automotive qualification is unnecessary and cost optimization is prioritized. |
| ADV7280WBCPZ-RL | 9-bit ADC (vs. 10-bit), no STB diagnostics, no Rovi detection, and only 2 analog inputs - lower feature set and resolution. | Targeted at cost-sensitive, single-camera applications like basic dashcams; insufficient for multi-input automotive gateways. | Choose ADV7280WBCPZ-RL only when budget constraints outweigh need for full-feature decoding and automotive robustness. |
Compared with ADV7281WBCPZ-R7, the ADV7281WBCPZ-MA-R7 adds guaranteed operation up to +105°C and STB diagnostics - essential for automotive deployment. Against ADV7280WBCPZ-RL, it delivers higher fidelity (10-bit vs. 9-bit), broader input support (4 vs. 2 channels), and advanced features like Rovi detection and ADLLT - enabling more demanding multi-source video systems.
Availability
ADV7281WBCPZ-MA-R7 is available at Aetrix Electronics and suitable for automotive infotainment, video security DVRs, and portable media players requiring stable component supply, extended temperature operation, and long-term lifecycle continuity.
Supply support for ADV7281WBCPZ-MA-R7 includes scheduled delivery planning, volume procurement assistance, BOM continuity management, traceable sourcing, and lifecycle availability coordination for OEM customers, industrial embedded developers, connected-device designers, and electronics production programs.
Manufacturer
Analog Devices is a global leader in high-performance analog, mixed-signal, and DSP technologies, serving industrial, automotive, communications, and consumer markets with precision signal processing solutions.
The ADV7281WBCPZ-MA-R7 belongs to Analog Devices' ADV728x family of single-chip SDTV video decoders, engineered specifically for automotive-grade reliability, low-latency analog video digitization, and seamless integration into resource-constrained embedded video systems.
FAQ
What video standards does the ADV7281WBCPZ-MA-R7 support?
The ADV7281WBCPZ-MA-R7 supports worldwide NTSC, PAL, and SECAM analog video standards with automatic detection. It accepts composite (CVBS), S-Video (Y/C), and component (YPrPb) inputs, and processes them through its 10-bit ADC and adaptive demodulation circuitry. All format recognition and decoding occur internally without host software intervention.
Does the ADV7281WBCPZ-MA-R7 support MIPI CSI-2 output?
No, the ADV7281WBCPZ-MA-R7 does not support MIPI CSI-2. It outputs video via an 8-bit parallel ITU-R BT.656 YCrCb 4:2:2 interface using pins P0–P7 and the LLC clock. MIPI CSI-2 is exclusive to the ADV7281-M and ADV7281-MA variants - the "MA" suffix in ADV7281WBCPZ-MA-R7 denotes the 8-input version of the *BT.656-output* ADV7281 family, not MIPI capability.
What is the function of the DIAG1 and DIAG2 pins on the ADV7281WBCPZ-MA-R7?
The DIAG1 and DIAG2 pins on the ADV7281WBCPZ-MA-R7 enable short-to-battery (STB) diagnostics on two analog video inputs. When enabled, they detect if an input signal line is shorted to battery voltage (e.g., 12 V), a common failure mode in automotive camera harnesses. This feature allows system-level fault isolation without requiring external monitoring circuitry.
What is the purpose of the LLC pin on the ADV7281WBCPZ-MA-R7?
The LLC (Line-Locked Clock) pin on the ADV7281WBCPZ-MA-R7 outputs a pixel clock synchronized to the incoming analog video line timing. Its frequency varies dynamically (nominally ~27 MHz) to track line-length variations - a key enabler for mini-time base correction (TBC). This eliminates the need for external frame buffers or PLLs when capturing interlaced SDTV signals into synchronous digital systems.
Is the ADV7281WBCPZ-MA-R7 pin-compatible with other ADV7281 variants?
Yes, the ADV7281WBCPZ-MA-R7 shares the same 32-lead LFCSP package and pinout as the base ADV7281 (Rev. B datasheet Figure 7). It is pin-compatible with ADV7281WBCPZ-R7 and ADV7281WBCPZ-RL, but not with ADV7281-M or ADV7281-MA due to different output interfaces (MIPI vs. BT.656) and added GPO/MIPI pins. Always verify power and I/O voltage configurations before substitution.
ADV7281WBCPZ-MA-R7 Specifications
- Product attributes
- Attribute value
- Manufacturer:
- Analog Devices Inc.
- Series:
- -
- Package/Case:
- 32-WFQFN Exposed Pad, CSP
- Packaging:
- Tape & Reel (TR)
- Product Status:
- Active
- Type:
- Video
- Data Interface:
- I2C, Serial
- Resolution (Bits):
- 10 b
- Number of ADCs / DACs:
- 1 / 0
- Sigma Delta:
- No
- S/N Ratio, ADCs / DACs (db) Typ:
- -
- Dynamic Range, ADCs / DACs (db) Typ:
- -
- Voltage - Supply, Analog:
- 1.71V ~ 1.89V
- Voltage - Supply, Digital:
- 1.71V ~ 1.89V
- Operating Temperature:
- -40°C ~ 105°C
- Grade:
- Automotive
- Qualification:
- -
- Mounting Type:
- Surface Mount
- Supplier Device Package:
- 32-LFCSP (5x5)
ADV7281WBCPZ-MA-R7 FAQ
1.How can I place an order for ADV7281WBCPZ-MA-R7 through Aetrix?
Please submit a Request for Quotation (RFQ) for ADV7281WBCPZ-MA-R7 on Aetrix. Our sales agent will provide a competitive quotation and guide you through the order confirmation once you accept the terms.
2.Are the price and stock information for ADV7281WBCPZ-MA-R7 reliable?
The price and inventory of ADV7281WBCPZ-MA-R7 are updated periodically and may fluctuate due to market conditions. Stock and pricing data are typically refreshed every 24 hours. Quotation validity for ADV7281WBCPZ-MA-R7 is usually 5 days.
3.What payment methods are accepted for ADV7281WBCPZ-MA-R7?
We accept Wire Transfer, PayPal, Credit Card, Western Union, MoneyGram, and Escrow for ADV7281WBCPZ-MA-R7 transactions.
Note: Certain payment methods may incur a processing fee.
4.How is shipping managed for ADV7281WBCPZ-MA-R7?
ADV7281WBCPZ-MA-R7 orders can be shipped via leading logistics carriers, including DHL, UPS, FedEx, TNT, or Registered Mail.
Once your ADV7281WBCPZ-MA-R7 order is processed, you will receive an email with the shipment details and tracking number.
Note: Tracking information may take up to 24 hours to appear. Express delivery typically takes 3–5 business days.
5.How can I obtain technical support or documentation for ADV7281WBCPZ-MA-R7?
For technical support, including ADV7281WBCPZ-MA-R7 datasheets, pinout diagrams, or application guidance, please contact our engineering support team. They can provide detailed documentation and assistance for your ADV7281WBCPZ-MA-R7 requirements.
6.How does Aetrix verify that ADV7281WBCPZ-MA-R7 is sourced from the original manufacturer or authorized distributors?
All ADV7281WBCPZ-MA-R7 products on Aetrix are procured from qualified distributors and authorized channels. Our dedicated quality assurance team conducts strict verification, including traceability checks and, if necessary, third-party testing. This ensures that ADV7281WBCPZ-MA-R7 meets industry standards.
7.What is the process for return or replacement of ADV7281WBCPZ-MA-R7?
All ADV7281WBCPZ-MA-R7 units undergo pre-shipment inspection (PSI). If there is an issue with ADV7281WBCPZ-MA-R7, returns or replacements are accepted under the following conditions:
1.Quantity discrepancies, incorrect items, or visible external defects (such as breakage or corrosion), acknowledged by Aetrix.
2.The issue is reported within 90 days of delivery.
3.The ADV7281WBCPZ-MA-R7 part is unused and in its original packaging.
Return procedure for ADV7281WBCPZ-MA-R7:
1.Submit a request within 90 days.
2.Obtain a Return Material Authorization (RMA) from Aetrix.
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